Catch the Spirit of the Giving Season
Thanksgiving reflecting on our blessings, many of us choose to express our
gratitude by giving back to others. As the giving season moves into full swing,
join us in the spirit by supporting research, care, and hope for people living
December 2, 2014, The ALS Association Kentucky Chapter will take part in #GivingTuesday,
an online movement designed to celebrate generosity and highlight the
importance of helping those in need during the holidays. Described by its
organizers as “a global day dedicated to giving back,” #GivingTuesday takes
place each year on the Tuesday after Thanksgiving.
For this year’s
#GivingTuesday celebration, The ALS Association will be one of 10 organizations
featured on CrowdRise’s peer-to-peer fundraising website. CrowdRise has introduced a special element
into this year’s #GivingTuesday campaign - a Giving Tower
developed to demonstrate the impact of charitable giving around the world on
the year’s most philanthropic day! The Giving Tower is a “virtual tower” in
which each “brick” represents a donation to a cause. With the donor’s picture and cause shown on
each brick, the growing tower will grow in real time throughout the day.
You can support
The ALS Association Kentucky Chapter and those living with ALS by donating to
the Giving Tower online or via an app available for download from Google Play and iTunes. When you download
the Giving Tower app, you will be able to access the tower in augmented reality
(think: hologram) by pointing your mobile device at a dollar bill.
is a great reminder of what the season is really about: not shopping or sales,
but generosity and giving,” said Mari Bacon, the Executive Director of The ALS Association
Kentucky Chapter. “Every donation to the
Giving Tower will continue to fund Care Services in the state of Kentucky as
well as cutting edge ALS research.”
“Our Work Is Not Done”
The Ice Bucket
Challenge, which took the country by storm this past summer, increased
awareness of ALS and raised more than $115 million in support of The ALS
Association. Whether they braved the ice or not, millions of people from around
the globe gave generously in support of our vision to create a world without
of support has enabled us to triple our spending on
research, including an initial expenditure of
$21.7 million approved
in October to support six initiatives designed to expedite the search for
treatments and a cure for ALS.
“On behalf of
The ALS Association, I thank everyone who donated this year. Your support is essential to funding
research, care service programs and advocacy with the power to change the lives
of people living with ALS,” said Kentucky Board President, Shawn Mullennex.
“The year may be drawing to a close, but our work is not. Our work is not done
until we find a cure for this disease.”
Thank you for
your continued support of our mission to one day live in a world without ALS. Be an ALS Angel today and make your tax-deductible donation to The ALS Association Kentucky Chapter this
holiday season. Your donation will fund
the most collaborative, cutting-edge scientific research in the world; care for
people living with the disease across the country; and advocacy programs
focused on achieving federal and state support for ALS research and care.
from everyone at The ALS Association Kentucky Chapter!